TheFashSet Presents: Florana


One of our main goals here at TheFashSet is to to help support and promote upcoming designers based in the UAE region. In the lovely capital of Abu Dhabi, there are many very talented local Emirati fashion designers who many people don’t have the pleasure of knowing or recognizing their line. In this case, we are working more to reveal these Emirati designers to you. TheFashSet Presents Florana event was exactly that!

This glamourous event took place on on Saturday, September 27th, 2014 at the Fotouh Al Khair shopping center in Abu Dhabi. TheFashSet hosted a private trunk show of a very talented, young, local Emirati designer, Rana Adbulla, who works under her brand name, Florana.

Florana is a brand that is inspired by glamour and modern trends. The designs are simple yet sophisticated, and the designer says, “will satisfy the cravings of all modern women.”


Rana’s sartorial talent expressed itself in her childhood. She graduated college with a Fashion Design degree, which has given her the chance to learn more about patterns, colors, fabrics and branding as well as being acquainted on how to set up her own brand.

The young designer’s goal is to deliver joy and confidence and to add more spark and fulfillment to people’s lives through her fashion and art. “This is just the beginning towards achieving my vision…” she says.

The event included a fashion show showcasing the new Florana Fall Collection, there was a raffle draw at the end of the evening where gifts and vouchers were given away by all our lovely sponsors, there was a DJ and the event was catered with food and drinks to be enjoyed by all.

If you missed this event, we hope you can make it down to Abu Dhabi next time to catch our next event in correspondence with showcasing local Emirati talent!

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