The Pop-Up Party at A4 space


Hello, Fashion Lovers! On September, 20 at the social hub of A4 Space (Alserkal Avenue, Al Quoz), TheFashSet brought to your attention a wide array of young urban designers, introducing their collections of clothes, jewellery and other accessories.

The whole idea was to create an opportunity for the contemporary brands from the Middle East to get discovered by those who are looking for conceptual side of fashion in the city. To make the event more exciting we organized the occasion into a Pop-up Party (#thepopuppartydxb), with entertainment brought to you by Marquee UAE, Scavi & Ray, Sugaholic, Sharing Box and Desert Chill. We are pleased to conclude that the party was an amazing success. The ambience of the artistic location combined with the friendly mood of the stylish attendees was like a breath of fresh air in a busy Dubai lifestyle.

We featured such brands as:

Esswara , trendy online boutique showcasing gorgeous jewellery items from North America, Europe and the Middle East

MOUNAY – a ready-to-wear label offering chic contemporary designs

Bedouin A womanswear brand influenced by art, culture, urban sportswear and a love for effortless detail

Shweta Wahi representing luxury wear for the modern woman, as feminine and lush jumpsuits, maxis, kaftans, structured with blazers, bold prints and intricate embellishments

Remy Rue A menswear brand where the classic style is combined with forward thinking design

Bullets and Butterflies a multi-brand online boutique featuring a selection of ready-to-wear and accessories

Monroe and Me that offers a wide variety of fashion forward designs for all shapes and sizes at affordable prices

Dee by Dalia whose designs are full of colours, tulle, organza, bows and lots of vintage buttons

Shaymartian an online boutique of exclusive swimwear

The Hot Box Kit collecting the most unusual work-out wear you can imagine

Zahr Art showcasing an eclectic mix of styles from different established and emerging designers from all around the world

Amira Alaoui a new designer inspired to create from her Morrocon heritage, Racha El Abbas a graphic and textile designer creating beautiful silk scarves from Italy an online E-tail for beautiful special occasion dresses.

TheFashSet is definitely planning to gather up our growing community again while launching another pop-up party in this coming November 22nd 2014. Stay tuned for more details! xoxo

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