What a fabulous maiden exhibition! Taking place from October 26 to 28, the event was held at the great Dubai World Trade Center. In such a spacious venue with so many brands to explore, we didn’t know where to begin.

These three days were dedicated to Italian fashion brands and designers in all aspects. Best of all was that the exhibitors were able to engage with all the distributors, buyers, importers, shops and many more important figure in the industry. It was collaboration of Italian quality products with Dubai’s expanding fashion industry at its finest. The main aim here was to to expand the reach of relatively medium sized Italian businesses to Dubai and the GCC. It was great exposure for both Italy and the Emirates.


Over 120 companies from Italy came to showcase their 100% Italian made products while bringing the best of fashion, clothing, beauty and accessories to the United Arab Emirates. They also had some popular established brands who took part which included Carrera Jeans, Byblos, Versace Jeans, Cavalli Class and more.

There were various categories of products that included the following:

  • Men, Women, Children, Sportive, Leather & Casual Wear Apparel
  • Personal Care Products
  • Swimwear, Underwear & Lingerie
  • Wedding & Embroidered Evening Dresses
  • Jewelry & Fashion Accessories
  • Cosmetics & Make up
  • Footwear for Men, Women and Children

Not only was the fashion and other products impeccable but in addition, it also featured the Italian Cuisine World Summit which brought the best of Italian food! The event celebrated, promoted and educated consumers about the beauty of Italian cuisine and its ingredients. From 1pm to 4pm, the first two days of the event featured gourmet stations which gave visitors the opportunity to take part at live cooking stations, have the experience of watching inspirational demonstrations, and getting to taste the exquisite delicacies created by Chef Diego Aira Piva. Afterwards, visitors who were still around also got the opportunity to taste dishes from the wonderful Per Te Restaurant which partnered with Italian Lifestyle Dubai and served throughout the event.

What a vibrant exhibition it was and we look forward to what’s to come next edition! Be sure to take a look throughout the mini gallery we’ve put together below to get a hint of what fabulous collections we saw.

And as the Italians say…Alla Prossima!


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