****Feature Fashsetter of the Month**** Sheen


Welcome back Fashsetters! Well a brand new month is upon us, so that means we have a new ‘Feature Fashsetter of the Month’ to introduce to you! So for March, I’d like to introduce you to Miss Nosheen Bakhsh: humanitarian, philanthropist and founder of ‘Sheen” an amazing jewellery and accessory line! I had the pleasure of speaking with Nosheen to find out more about herself and her line Sheen, and this is what she had to say:

THEFASHSET: “What would you like to share with the world…what should we know about Nosheen?”

Nosheen Bakhsh: “I’m originally Kashmiri, but born and raised in Riyadh. I’m a Saudi national and consider home to be Riyadh. I’m currently 24 years old, turning 25 next month. I moved to Dubai about seven years ago to attend the American University in Dubai and graduated with a BFA in Creative Advertising. After working in this field and freelancing as a graphic designer, I decided to quit my job and take a leap into entrepreneurship and explore my passion for jewellery & accessory design. I’m a one-woman-show and manage every single aspect of my brand, Sheen. It’s a struggle at times, but definitely all worth it and I don’t regret my decision at all! I have just completed my second collection and can’t wait to start working on the third.”

TFS: “What inspired you to become a jewellery designer?”

NB:  “As far back as I can remember, I’ve been obsessed with jewellery! Claire’s and Accessorize used to be my favorite stores and I would spend hours in them as a kid. My mother is a lover and collector of jewellery, so she has definitely influenced my taste and interest as well. I also used to spend a lot of time making beaded jewelry with her to gift to family and friends. I can easily say that I own more jewellery than items of clothing. The designs I make now are more refined and in precious metals. Each design is inspired by some aspect of my life, whether a location, a mood, or even personal values. I love the idea of exclusivity and I truly spend a lot of time bringing each design to life.”


TFS: “Can you tell us a more about your start-up company Sheen?”

NB:  “Sheen is about being and doing beautiful things. The concept of Sheen was started as a university project in 2010! What started as a small dream has now materialised into a much greater idea, a combination of my two passions: jewelry/accessories and humanitarian work. My contribution to the world is to design accessories and jewelry dedicated to helping people through various humanitarian organisations and philanthropic members of the community. I believe that it takes small things to build big change and so with every purchase, I donate 10% of the proceeds to a selected cause, which changes every few months. It helps bring awareness to different causes and obviously helps improve lives, even with the smallest contribution. I would love to hear from people about causes they feel strongly about and try to incorporate that in future donations. In the past, Sheen contributed to MSF and Doctors Without Borders. Given the political instability in the region, the current cause is the Syrian crisis. Donations from the new Gul Collection, are given to the UNHCR for Syrian refugees. There is a small collection of ‘bib necklaces’ called Jewels for Syria, which you can see on the website, for which I’ve decided to give 100% of the proceeds to UNHCR.”

TFS: “Where do you see yourself and your company Sheen five years from now?”

NB: “‘If your dream doesn’t scare you, it isn’t big enough'”. Five years from now, I would hope to have expanded my designing to many different accessories along with the recent addition of pashmina shawls. I would also expect Sheen to have gone bigger internationally, inshallah! :) As I mentioned before, as of right now Sheen is a one-woman-show, so within five years, I hope to have a great team to work with allowing me to spend more time designing and crafting!”

TFS:”What are your fashion/jewellery/accessory staples that you just can’t do without?”

NB: “I love shiny things! Hence, Sheen. An outfit for me feels incomplete without jewelry or any sort of bling whether it is shiny shoes, a bag, or hair band. I can’t leave the house without wearing earrings, even if they are the smallest studs! And my current obsession is knuckle rings. Lastly, nail polish. I know its not good for your nails, but I literally have my nails painted ALL THE TIME. I can’t remember when I wasn’t wearing nail polish this often, maybe 4th grade. From one color on to the next!”

TFS: “Anything else you’d like to share with our readers?”

NB: “The new collection is called Gul, which means rose in Kashmiri. It is also named after my mom as her nickname is Gul/Gulli, another inspiration behind this collection. It is in 18K gold, unlike the first collection, which was made in sterling silver. The jewelry can be purchased online on the store and hopefully within two months will be available in boutiques around town! Seeing as Sheen designs are not mass-produced, I can make custom pieces for clients who request changes in color or want matching accessories with a Sheen design.”

I would like to thank Nosheen very much for taking her time out to talk to us here at TheFashSet! If you would like to check out Nosheen’s profile here on TheFashSet or to contact her personally, please check her out at:


Thanks for reading Fashsetters and stay tuned for next month’s feature ; )


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