Fashion Forward Season 3

Well it was yet another great season at Fashion Forward this year…season three did not disappoint!

Fashion Forward was held from April 10 to 13 at the Madinat Jumeirah,in Duabi. Bong Guerrero, Founder and CEO of Fashion Forward, opened season three by stating: “Broadening our reach even further across the region has always been our goal, and whilst we will continue to do so, season after season, our main focus must always be on showcasing the best and brightest design talent.”

Seven new labels joined the 11 returning fashion designers this year for the daily runway show line-up. Designers making their FFWD debut this year included: the London-based Saudi designer Lamia Asudari, Lebanese designer Jean Louis Sabaji, brothers Zac, Zubair and Talha Timol, behind the bespoke bowties brand Velsvoir, Emirati designer Zareena Yousuf, known for her label Zareena and Reem and Hind Beljafla, the Emirati sisters behind Das. Returning alumni designers included: Filipino pride Furne One, Lebanese designer Zayan Ghandour, co-founder of the S*uce boutique chain with her own line, Zayan The Label, Dubai-based designer duo Riccardo Audisio and Yago Goicoechea, behind the womenswear label Taller Marmo, Filipino designer Ezra Santos and Indian designer Essa.

Of course in addition to the lovely catwalk shows, we got to indulge in some extravagant shopping at ‘The Garden’ which is the retail space for accessory designers to showcase their collections to buyers and guests throughout the event. We got to hear some very informative, educational seminars at the ‘Fashion Talks’ which is supported by Dubai Design District (d3), and of course we got to indulge in some excellent food and drinks at the marvelous outdoor cafe’ and we danced the night away at the after party!


One of the highlights of the event? Famous fashionista..or rather I say fashionisto, Brian Boy took to the stage as one of the fashion talk seminar speakers. If you are are out of the loop and don’t know who Bryan Boy is then let me spill the beans: Bryan Grey-Yambao, more popularly known as Bryanboy, is a Filipino fashion blogger who began his blog in 2004. In March 2010, he was named one of the most influential bloggers in Vogue magazine’s annual “Power” issue. Fashion designer Marc Jacobs named a bag after him, and he recently joined the panel of judges on America’s Next Top Model. Known for his unique personal style and witty commentary, Bryan Boy has created a strong online presence that has resulted in digital initiatives with brands like Prada, Dolce & Gabbana, Hugo Boss, H&M, Furla, Sunglass Hut, Diet Coke, and Nokia.

So my lovely Fashsetters, I hope you were all able to attend Fashion Forward Season three…but if not, don’t fret – season four will be coming up again this October!

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