Fashion Forward DXB 2015


Fashion Forward Season Six just showcased the best of the best of designers’ spring/summer 2016 collections.

If you are not familiar with what Fashion Forward is, please let me give you the rundown:

Fashion Forward Dubai, also known as FFWD,  provides a platform for talented fashion designers in the region.

Key components of FFWD include:

  1. Catwalk shows and presentations by the best couture, ready-to-wear  designers in the Middle East.
  2. A concourse that includes an  assortment of accessory designers in the form of “The Showcase” as well as “The Fashion Gallery.”
  3. The d3 Fashion Talks, to foster industry discussion.
  4. To connect buyers and industry professionals directly with the designers.

We have attended every FFWD since season one and they are still glamourous as ever. There were some amazing new designers this year as well as a great line-up for the Fashion Talks.

Some of the new designers showcasing this season for the first time were: Bedouin, Elio Abou Fayssal, Orkalia, Fatema Fardan, Army of 1, Mashael Al Rahji, Zaid Farouki, Jelena Bin Drai, Nasiba Hafiz, and Saba Tark.

An impressive line-up of industry professionals were people like, Scott Schuman of The Sartorialist fame, the Global Brand President of MAC Cosmetics, and Karen Buglisi Weiler and Imran Amed of Business of Fashion who came in this season as  key speakers at FFWD.

The event also included panel discussions with John William from London College of Fashion and the one talk I was very excited about: Huda Kattan of Huda Beauty! I met her personally after the talk and she was just absolutely lovely!

Season Six was a success and we look forward to seeing how fabulous season seven will be! So stay tuned… ; )


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