Amira Alaoui’s eponym exclusive clothing line expresses her Moroccan and European roots, a source of endless inspiration, to present a new style defined by signature Moroccan aesthetics and a timeless feminine chic elegance. Amira attended ESMOD and College LaSalle, Casablanca Morocco and holds a degree in Fashion Design and Pattern Making.
Her experience extends from roles such as a fashion illustrator in a style agency, in Paris, France, to head designer of exclusive lines of ready-made clothing. She designed 11 years in Paris for fashion chains; amongst them were brands like Promod, H&M, C&A, Burton and many others.
Amira’s creativity, her innovative and versatile nature, coupled with fluency in several languages has enabled her to develop deep professional ties throughout Europe, the Middle East, North Africa as well as China to achieve the realization of several collections from creating the designs to supervising the final production.Back to listings